animaljam.com
A Paw-some Redesign!
AnimalJam.com is the front door to the Animal Jam universe, serving as a destination for players, parents, and prospective members alike. The redesign brought game access, onboarding, subscriptions, parental controls, support resources, and community content into a unified, modern, responsive experience that improved usability and conversion. Visually, the site was reimagined to reflect the color, energy, and personality of the game itself, creating a more connected and immersive brand experience across web and gameplay.
As the lead UX/UI designer and front-end developer, I led the redesign from concept through launch, handling all UX/UI design and nearly all front-end implementation. I created user flows, wireframes, and visual designs, and rebuilt the site using HTML, SCSS, and JavaScript. I worked directly with an offsite engineering team to support backend integration and assist in migrating the experience to Angular.
