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Andy Van Wagoner

Product + UX + UI + WEB DEV

For more than 20 years, I’ve been designing digital experiences that balance usability, visual design, technical feasibility, and business goals. My career has taken me through HR Tech, FinTech, and the video game industry, where I’ve helped create everything from complex SaaS and B2B software platforms to interactive consumer products. I thrive on solving difficult design problems, leading design efforts, and bringing ideas to life with creativity, craft, and purpose.

Strengths

  • Exceptional at uncovering and understanding user needs, wants, and expectations.
  • Strong foundation in visual design and layout, with a sharp eye for detail and polish.
  • Expert level proficiency with Figma, the Adobe Creative Suite.
  • Mastery of the CSS Box Model, grid systems, and mobile-first responsive design.
  • Proficiency in collaborating with, or being embedded into both Design and Dev Teams.

Experience

Reach Reporting

Senior UX Designer | 2025 - 2026
Reach Reporting is a B2B SaaS platform for financial reporting and advisory firms.
  • Led exploratory UX research using competitive analysis, stakeholder interviews, personas, journey mapping, and user stories to identify customer needs and guide product direction.
  • Created and tested low-fidelity prototypes to clarify complex workflows, evaluate product concepts, and align leadership and engineering stakeholders.
  • Led the end-to-end design and launch of the Reach Reporting Certification Program, creating an educational experience that strengthened onboarding, product adoption, and customer success.

Fluid Financial Technology

Director of Design & Interaction | 2023 - 2025
Fluid was an HR tech company specializing in employee onboarding and workforce management solutions.
  • Led UX strategy for Fluid’s employee onboarding platform, partnering with the CTO and Head of Product to align user needs, business goals, and technical constraints.
  • Owned end-to-end experience design across complex onboarding journeys, selecting the appropriate research, mapping, wireframing, prototyping, and design-system methods for each initiative.
  • Designed and developed responsive websites for Fluid Onboarding and the corporate brand, creating cohesive experiences across product and marketing touchpoints.

TruGolf

UX Designer - Principle Level | 2022 - 2023
TruGolf is a sports technology company focused on golf simulators, launch monitors, and virtual golf experiences.
  • Partnered with the Chief Experience Officer, VP of Creative Development, and VP of Software to align user needs, business objectives, and technical requirements across the E6 ecosystem.
  • Led UX initiatives for the E6 Apex platform, creating user flows, wireframes, high-fidelity UI, and interactive prototypes to improve usability, accessibility, and visual quality.
  • Conducted a usability audit of E6 Connect’s player account, subscription, and billing workflows, presenting findings and actionable recommendations to product.

Bitt

Senior UX Designer | 2021 - 2022
Bitt was a FinTech company specializing in digital wallets and central bank digital currency (CBDC) platforms.
  • Extended Bitt’s Digital Currency Management design system to support the launch of eNaira, Nigeria’s official digital currency, ensuring consistency and scalability across consumer and administrative experiences.
  • Partnered with product designers and engineers to design secure, user-centered digital wallet, onboarding, and transaction workflows for a large-scale financial platform.

WildWorks / Smart Bomb Interactive

Senior UX Designer & Front-end Developer | 2006 - 2021
WildWorks is a video game developer specializing in online games and educational experiences for kids.
  • Partnered with product, design, engineering, marketing, and production teams to deliver cohesive consumer experiences across games, mobile apps, and web platforms.
  • Designed and optimized marketing pages, account creation flows, purchase journeys, parent-facing tools, and onboarding experiences across web and product touchpoints.
  • Used usability testing, behavioral observations, analytics, A/B testing, community feedback, and support data to inform iterative product and growth improvements.
  • Mentored junior designers and championed UX/UI best practices, raising design quality and consistency across consumer products and brand experiences.

Blizzard Entertainment

UI Designer | 2006
Blizzard is a video game developer and publisher known for large-scale online and PC gaming franchises. 
  • Prototyped next-generation UI concepts for StarCraft: Ghost, exploring interaction models, visual direction, and polished interface experiences to support alignment and design decision-making.

Electronic Arts - Tiburon

UI Designer - Team Lead | 2003 - 2006
Electronic Arts Tiburon is an EA studio specializing in sports video games. 
  • Advanced from Assistant UI Designer to Staff UI Designer and Team Lead in under one year, taking on increasing responsibility for design quality, implementation, and team collaboration.
  • Created production interfaces in Adobe Flash and ActionScript, partnering with design, art, engineering, production, and QA from early concepts through final delivery.

Career Highlights

Led UX Initiatives Across Diverse Products

Led UX work across mobile, web, SaaS, FinTech, and entertainment products, adapting research methods, design processes, and deliverables to each project’s users, goals, and technical constraints.

Turned Research into Product Direction

Used interviews, competitive analysis, personas, journey maps, usability testing, and prototyping to clarify complex problems, communicate findings, and align stakeholders around practical solutions.

Bridged Design and Engineering

Developed deep front-end expertise in HTML, CSS, and JavaScript, enabling close collaboration with engineers and the delivery of responsive, accessible, implementation-ready experiences.

Advanced into Hands-On UX Leadership

Progressed into senior and director-level roles, leading UX strategy, presenting design rationale, mentoring designers, and championing UX best practices across multidisciplinary product teams.

Skills & Interests

Expertise

  • UX / UI Design
  • Info Architecture
  • Interaction Design
  • Web Development

Tools

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effects
  • Origami
  • Rive
  • WebFlow
  • Framer

Technology

  • HTML
  • SCSS
  • JavaScript
  • CSS Frame Works
  • Vite
  • Cursor
  • Claude Code

Leadership

  • Art Direction
  • Design Oversight
  • Project Management
  • Conflict Resolution

Side Quests

  • Mountian Biking
  • Stress Baking
  • Retro Arcades
  • Anime Marathons
  • Bad Sci-Fi Movies
  • 80s Pop Culture